As artificial intelligence has evolved, it has found its way into more aspects of our lives – from social media to digital marketing. How AI is transforming the future of digital marketing? In this blog post, we will examine 9 ways in which AI is changing how companies market themselves online.
In today’s competitive business environment where every businessman is trying to make their brand stand out from others. Marketing strategies play an important role here because it helps you reach people easily.
In this article, we will look at:
1) How AI is powering a better search engine?
As we all know that search engine optimization is a vital part of digital marketing and artificial intelligence has found its way to the top level in this field. How AI is powering a better search engine? Google, one of the leading companies has infused their project RankBrain with which they analyze results and deliver those according to what you are looking for whether it’s images, shopping or news, etc. by using natural language processing technology along with machine learning algorithms. This helps them achieve accurate results as compared to traditional methods where human editors used keyword matching algorithm but now machines have taken over these jobs as well so businesses will be benefited from higher ranking on SERP (Search Engine Result Page).
Machine learning programs can be used to understand human speech better. These days, the technology is so advanced that a person’s speech can be converted into text very well using speech to text conversion programs. Moreover, People are using voice search more and more. Google Home, an AI-powered device, is a good example of this. Voice search will be the future of marketing because people have always been addicted to their mobile phones.
2) How AI is transforming content creation?
Artificial intelligence has given a new meaning to marketing and advertising. Companies have started using it in different fields such as blogs, videos, etc. But how AI is powering a successful content creation? Through machine learning algorithms brands are able to create authentic video ads that can engage people at an emotional level by making them feel something when they watch it because machines can understand human emotions really well now. It also offers various benefits from a reduced cost of production to increased customer engagement so marketers should take advantage of this great opportunity. A great example here would be IBM Watson who uses predictive insights through a cognitive computing platform capable of understanding human emotions and adapt to the situation in real-time.
3) How AI is powering social media?
Another great way how artificial intelligence has changed digital marketing for good is by using bots on various platforms such as Facebook, Twitter, etc. But how AI is powering a successful social media presence? Social media bots make use of machine learning algorithms that are capable of understanding human behavior so marketers can create highly targeted ads according to what people want therefore increasing their customer engagement rate exponentially. A great example here would be Hootsuite who has recently launched a chatbot called ‘Katie’ which works across multiple messaging apps including Facebook Messenger, Kik, Telegram & more for better results where brands get several benefits from it at prices with no extra cost or additional fees.
4) How AI is powering ChatBots?
Chatbots are the new trend in social media marketing and it has taken over customer service by storm where brands can easily interact with them on various platforms like Facebook Messenger, Kik, etc. But how artificial intelligence is powering chatbots for better results? Brands using chatbots powered by machine learning algorithms get several advantages such as reduced cost of production, increased customer engagement & empowerment to create real time business strategies through predictive insights which help marketers increase sales exponentially. A great example here would be Assist who recently launched an automated assistant platform that uses artificial intelligence across messaging apps along with mobile apps within a single dashboard for easy management providing multiple benefits at prices starting from $30/month only. So marketers should take advantage of this new trend to increase their customer engagement.
5) How AI is powering SEO?
It’s not just businesses who are benefitting with the help of artificial intelligence but it has also helped in making people’s lives easier when they look for something using search engines like Google, Bing, etc. But how AI is powering a successful SEO presence? Brands can optimize their websites according to semantic understanding through machine learning algorithms which helps them achieve a higher ranking on SERPs (Search Engine Result Page) therefore increasing traffic and sales exponentially.
So marketers should take advantage of this great opportunity to get a higher ranking on SERPs along with increased customer engagement rates & sales.
6) How AI is powering video marketing?
The next great way how artificial intelligence has changed digital marketing for the better is by using machine learning algorithms to understand human emotions through videos so marketers can create highly targeted ads according to what people want therefore increasing their customer engagement rate exponentially. How AI is powering a successful video presence? Brands creating engaging & emotion-driven videos are able to get higher ranking on SERPs along with increased traffic, sales, and improved ROI because machines understand human behavior really well where it’s not just about getting high rankings but also having an edge over competitors in terms of producing real time business strategies that helps them stay ahead of the competition. A great example here would be Clinch who offers various benefits such as personalization across multiple platforms along with predictive insights which require no extra cost or additional fees. So marketers should take advantage of this great opportunity to get a higher ranking on SERPs, increased traffic & sales as well as improved ROI.
7) How AI is powering email marketing?
The next great way how artificial intelligence has changed digital marketing for the better is by using machine learning algorithms to understand human emotions through videos so marketers can create highly targeted ads according to what people want therefore increasing their customer engagement rate exponentially. How AI is powering a successful video presence? Brands creating engaging & emotion driven videos are able to get higher ranking on SERPs along with increased traffic, sales and improved ROI because machines understands human behavior really well where it’s not just about getting high rankings but also having an edge over competitors in terms of producing real time business strategies that helps them stay ahead of competition. A great example here would be Clinch who offer various benefits such as personalization across multiple platforms along with predictive insights which requires no extra cost or additional fees. So marketers should take advantage from this great opportunity to get higher ranking on SERPs, increased traffic & sales as well as improved ROI.
8) How voice search is among the most successful areas that have adopted AI?
AI is transforming the future of digital marketing by helping marketers better understand their data. Voice search is one of the areas that has seen the most success due to its ability to process natural language, understand context, and answer questions. The key here, though central processing units are still important, really depends on how effectively hybrid technology processes these requests.
Ai can help us capture our own schedule, and do interviews with people. AI computer programmers are creating vehicles that are capable of driving themselves avoiding any accidents or avoiding any possible accidents for now..AI algorithms generate targeted content where information is both updated and created based on keywords entered by users.
9) How Augmented Reality (AR) Could be Beneficial for Marketers in Today’s Competitive Business Environment?
Let’s say you’re walking around a virtual museum dedicated to the life and career of some celebrated composer. You consult your phone for a list of exhibits, and it pops up a map of the museum with a dotted route showing where to go for each exhibit. Suddenly, one concert hall materializes in front of you-in fact, all around you with an interactive application that turns the surrounding field into the actual concert hall where this composer gave his last performance. How about giving consumers access to their favorite brands on location? Or how about digital advertising on everything from bridges to people’s coffee cups?
An argument can be made that AR will ultimately prove more powerful than AI because it generates engagement by adding value. Smart marketers will want to get out in front of this trend.
